TL;DR: Flickd has put AI try-on mirrors into select Snitch stores in India as a beta pilot. At the mirror, shoppers preview outfits on a digital avatar. A wider rollout isn't confirmed and depends on the pilot's results.
Last checked 4 Nov 2026 against Flickd's own pages, its co-founder's LinkedIn post and Fashion Value Chain's report. We haven't used the mirrors, so we can't say how the avatars look in person.
News, 4 November 2026. In some of its Indian stores, menswear brand Snitch is now testing AI try-on mirrors from Delhi-based fashion-tech company Flickd. On 28 October, Flickd co-founder Dheekshith Kumar announced on LinkedIn that "Flickd Mirrors are now live at SNITCH." According to a 3 November Fashion Value Chain report, the deployment is in beta and customers have responded well so far.
Illustration: TryAnyOutfit, generated image. Not a real Snitch store or Flickd mirror.
How the mirrors work
Fashion Value Chain says the mirrors let shoppers "preview outfits through a digital experience" while they're in the store. For more detail we went to Flickd's Smart Mirror page, which describes the product in general rather than the Snitch setup. There, a shopper uploads two photos once, and Flickd says the avatar is "ready in seconds." From then on, the store's catalogue appears on that avatar in a scrollable feed. Flickd says shoppers can check out right at the mirror. Looks can also go to a phone over WhatsApp via a QR scan. Voice shopping and a mirror that "talks back" are both marked beta.
Kumar's post sums it up as: "Walk up. Pick a look. See it on your avatar. Try another."
Diagram: TryAnyOutfit, based on Flickd's Smart Mirror page.
The same page names other brands it's live with, including Chique and The Bear House. Its LinkedIn page posted about mirror launches at Chique and The Bear House in October.
What happens next
Per Fashion Value Chain, the pilot will test customer engagement and how well the technology performs in a live store. Snitch runs about 125 to 140 stores across India, the report says. If results are good, the partnership could grow to more locations, but the report is clear that a wider rollout is "a possibility rather than a confirmed plan." We'd wait for the pilot results before reading much into it.
Flickd co-founder Sheetal Singh is quoted in the report: "What matters is how customers respond to it, whether they find it useful and whether it adds value to their shopping experience."
Trying outfits on before you get to the store
For us, it's another sign of AI try-on spreading in India, after Google's try-on in Search ChatGPT virtual try-on and Google Pay's Discover pilot. Still, a store mirror only helps once you're in that store, with that store's stock.
At home, TryAnyOutfit works from any outfit photo or screenshot, from any shop. You add a photo of yourself and the clothing image, and see the outfit on your real photo rather than an avatar. It runs in the iPhone and Android apps and the web Studio, with shared credits.
Image: TryAnyOutfit web Studio screenshot with a generated flat lay loaded. No try-on result shown.
It isn't a fit or size tool. There's no free trial, but it's cheap to start: see pricing. Uploaded photos are auto-deleted after 72 hours unless you save them. For menswear ideas to try, see our men's outfit generator guide. To start from a shop page, see trying on clothes from a store screenshot.
Sources: Dheekshith Kumar on LinkedIn (28 Oct 2026) · Flickd Smart Mirror page · Fashion Value Chain (3 Nov 2026)
Frequently asked questions
What are the AI try-on mirrors in Snitch stores?
Flickd smart mirrors are being piloted in select Snitch stores in India, and according to Flickd a shopper uploads two photos once to build an avatar and then previews the store's catalogue on that avatar at the mirror.
Are the mirrors in every Snitch store?
Fashion Value Chain describes a beta pilot in select stores only, and a wider rollout across Snitch's roughly 125 to 140 stores depends on the pilot results and has not been confirmed.
Can you check out at the Flickd mirror?
Flickd's Smart Mirror page says shoppers can check out at the mirror and send looks to their phone over WhatsApp. We have not confirmed which of these features are switched on in the Snitch pilot.
Can I try outfits on my own photo without a store mirror?
A try-on app can do that at home, and TryAnyOutfit works from any outfit photo or screenshot and shows the outfit on your real photo, in its phone apps and on the web. It is not a fit or size tool.