TL;DR: AIUTA, which sells AI try-on to fashion brands and retailers, launched Flash on 28 October 2026. AIUTA says Flash shows a single item or an outfit of up to five pieces on a shopper's photo, with results in 2–3 seconds under normal load, not counting upload and delivery time. It's a tool for retailers' own stores, so shoppers would meet it on a brand's site rather than download it.
Last checked 4 Nov 2026 against AIUTA's press release and aiuta.com.
News, 2 November 2026. AIUTA has launched Flash, which it calls its "fastest virtual try-on (VTO) technology yet." The company announced it on 28 October and says Flash generates looks "in as little as 2 seconds." Every number in this story comes from AIUTA; we haven't timed it. Still, we think it's worth a look, because speed is the part of try-on shoppers notice first.
Illustration: TryAnyOutfit, generated image. No AIUTA interface shown.
What happened
AIUTA announced Flash in a press release on EIN Presswire, datelined Dover, Delaware. According to AIUTA:
- Flash works from a shopper's photo and shows "a single item or a complete outfit of up to five pieces."
- It "generates results in 2–3 seconds under normal load, excluding photo upload and delivery time, which vary by location and network."
- It keeps the image quality of AIUTA's previous try-on version, along with garment details and the shopper's body shape.
Speaking for the company, CEO Maísa Benatti said: "With Flash, we're asking brands to judge speed and quality together."
Want to see it? Brands and retailers can try Flash on AIUTA's demo site or ask for an evaluation with their own products.
Diagram: TryAnyOutfit, based on AIUTA's press release and website.
The caveats AIUTA gives
Read the 2–3 second figure carefully. It's for generation under normal load, and AIUTA says upload and delivery time come on top, depending on where you are and your network.
The release also cites earlier blind tests in which AIUTA's try-on was preferred over a Google model and over FLUX Try-On. AIUTA says those tests "preceded Flash and do not establish comparative results for Flash," so we don't treat them as Flash results.
Why it matters
Try-on is spreading on two tracks. Big platforms are adding it for shoppers: Google offers it in Search, and ChatGPT added a Try on button for clothes in October, which we covered in ChatGPT virtual try-on. Retail vendors like AIUTA sell it to stores, which add it to their own stores through an SDK, an API or a Shopify app, as AIUTA's site describes. Beauty is moving too: Maybelline put makeup try-on into ChatGPT.
For retailers, speed is the pitch. AIUTA's argument is that a faster result keeps shoppers moving from one look to the next while they're still browsing. Multi-piece outfits matter too, because shoppers often judge a whole outfit, not one item.
How TryAnyOutfit fits
Flash only shows up where a retailer installs it. TryAnyOutfit is a consumer app instead: you add a photo of yourself and a photo or screenshot of clothes from any store or social post, and see the outfit on your own photo. You can use it on your phone or in the web Studio.
Image: TryAnyOutfit app screenshot, web Studio setup.
If the store you're shopping doesn't offer try-on, or you're mixing pieces from different shops, that's where it helps. Our guide to trying on clothes from a store screenshot shows the steps. For a full outfit, see virtual outfit try-on for a full look.
TryAnyOutfit isn't a fit or size tool, so check the size chart before you order. There's no free trial, but it's cheap to start: see pricing. Uploaded photos are auto-deleted after 72 hours unless you save them.
More options are in the best virtual try-on apps and virtual fitting room apps.
Sources
Frequently asked questions
What is AIUTA Flash?
AIUTA announced Flash on 28 October 2026 as its newest and, by its own account, fastest virtual try-on technology. The company says it shows a single item or an outfit of up to five pieces on a shopper's photo.
How fast is AIUTA Flash?
AIUTA says Flash generates results in 2–3 seconds under normal load, excluding photo upload and delivery time, which vary by location and network. We have not measured it.
Can shoppers download AIUTA Flash?
AIUTA sells its try-on to brands and retailers through an SDK, an API or a Shopify app, so shoppers would use it on a retailer's site. Brands can test it at demo.aiuta.com.
How can I try on clothes from any store on my own photo?
A consumer try-on app handles that, because it works with clothes from any store rather than one retailer's catalog. With TryAnyOutfit you add your photo and a photo or screenshot of clothes from any store, and it shows the outfit on you. It is not a fit or size tool.